About Us

With an entrepreneurial approach engrained in what we do, you’ll hear us refer to advisors as business owners. That’s because we are driven to make your business stronger and provide leading strategies, programs and services that empower you to help your clients pursue their financial dreams.


A legacy of growth is part of our history. We’ve built award-winning programs like Pentameter®, a practice management platform, and have established one of the most advanced wealth education curriculums in financial services. And we continue to evolve and innovate alongside advisors who share our ambition for growth.

History

1994

First Allied created with 40 staff members and 150 advisors.

2005

Round Hill Securities merges into First Allied. The advisor population grows from 475 to 600.

2006

First Allied acquires Greenbook Financial and expands offering to include wealth management, asset management, retirement services and insurance services.

2007

First Allied and Cannon Financial Institute launch First Allied University.

2008

FFP Securities merges into First Allied. The advisor population grows to 850.

2009

First Allied launches Guided Portfolio Solutions advisory platform.

2011

First Allied launches Women's Impact Network.

2013

First Allied launches Succession Planning and Business Acquisition Center.

2014

First Allied launches Pentameter® and Guided Retirement Solutions platforms.

2014

First Allied becomes part of Cetera Financial Group.

2016

First Allied advisors begin leveraging DOL DynamIQs™ program to prepare for DOL fiduciary rule.

Leadership Team

Kevin Keefe, President & CEO
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Kevin M. Keefe
President & CEO
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Summer Arnold
Managing Director, Operations
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Matthew Bassuk
Senior Managing Director, Business Development
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Donna Bartlett
Broker-Dealer Chief Compliance Officer
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Luanne Graham
Managing Director, Investment Advisory Compliance
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Shannon Condra
Senior Managing Director, Advisor Relations
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Garrett Merrill
Managing Director, Supervision
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Michael Nichols
Senior Vice President, Marketing
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Dan Umanksy
Senior Vice President, Business Consulting Group
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Kevin Fox
Director, Insurance Services

Core Values

Core Value - Integrity

Integrity

Inspiring trust through honesty and maintaining the highest ethical standards in all that we do.

Core Value - Teamwork

Teamwork

Success is achieved with diverse, talented individuals performing and excelling together.

Core Value - Innovation

Innovation

Embracing change brings new possibilities – we are resourceful, flexible and adaptable in creating solutions.

Core Value - Service

Service

We are prompt, confident and reliable. We are fiercely committed to providing exceptional service in all that we do.

Giving Back

First Philanthropy is First Allied’s community service program led by a volunteer committee of employees. We believe in supporting the communities in which we live and work, so every year, First Philanthropy selects organizations to be the focus of our fundraising efforts.

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Our Success = Your Success

“Since I've been at First Allied, I've acquired three practices."
—Kevin VanDyke, President of Bloomfield Hills Financial

The strength of First Allied comes from the success of our advisors. As a partner in growth, it's our goal to help you write your own success story, whether it's through acquiring practices—like Kevin VanDyke—training staff, or improving processes to achieve organic growth.

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Our Network

Our Network

As a proud member of Cetera Financial Group, one of the nation's largest networks of independent broker-dealers, we benefit from the strength of our collective size, access to state-of-the-art platforms and expansive resources.

Careers

Careers

We recognize that everyone has different aspirations and here at First Allied, we’re committed to helping you chart your course and reach your professional goals.

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News

News

Read the latest press releases, news and announcements about First Allied, our leadership team and network.

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Products & Services

You'll have access to a wide range of programs and strategies, allowing you to choose the right mix for your clients’ specific needs.

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Check the background of this firm on FINRA's BrokerCheck.